ATLANTA, GA — June 16, 2025 — Midtown Media Intelligence, an Atlanta-based technology firm specializing in AI-driven media analytics and audience measurement, today announced the appointment of Sandra L. Okafor as Chief Operating Officer, effective immediately. Okafor brings more than 18 years of operational and product leadership experience across the media intelligence and enterprise software sectors. Okafor joins Midtown Media Intelligence from Praxis Data Systems, where she served as Senior Vice President of Platform Operations and oversaw a global team of more than 200 engineers and analysts. During her tenure, she led a companywide infrastructure modernization initiative that reduced operational costs by 34% while increasing platform uptime to 99.97%. "Sandra's track record of building scalable operations while maintaining a sharp focus on client outcomes makes her the ideal leader for this stage of our growth," said Marcus T. Whitfield, Founder and Chief Executive Officer of Midtown Media Intelligence. "As we expand our analytics platform into new verticals, her expertise will be critical to our execution." Okafor said she is drawn to the company's proprietary approach to real-time media attribution. "Midtown has built something genuinely differentiated," she said. "I look forward to strengthening the operational foundation that allows that innovation to reach more clients at scale." The appointment follows a record first quarter for Midtown Media Intelligence, during which the company reported a 41% year-over-year increase in enterprise contract signings. About Midtown Media Intelligence: Midtown Media Intelligence is an Atlanta-based technology company providing AI-powered media analytics, real-time audience measurement, and attribution solutions to brands, agencies, and broadcasters nationwide. Founded in 2017, the company serves clients across media, retail, and financial services sectors. For more information, visit www.midtownmediaintelligence.com. ---