Question 1

Should I advertise on Google or Facebook?

Accepted Answer

Google Ads win when customers are actively searching for your service (plumbers, dentists, HVAC). Facebook wins for awareness and retargeting when your audience isn't actively searching. For trust-based local businesses, It's Buzzing outperforms both because reviews and referrals convert at 3–5x the rate of paid ads.

Question 2

Is TikTok advertising worth it for small businesses?

Accepted Answer

TikTok ads are cost-effective for awareness (CPM $9–$15) and reach well in the 18–34 demographic. However, the trust half-life is only 1–2 days. TikTok works best for visual products, food and beverage, and entertainment. For service businesses (HVAC, auto repair, legal), Google and local review platforms tend to have higher conversion rates.

Question 3

What advertising platform has the best ROI for local businesses?

Accepted Answer

For local service businesses, the highest ROI platforms are: Google Business Profile (free), customer reviews via platforms like It's Buzzing (strong local trust signals), Google Local Services Ads, and word-of-mouth referral programs. Paid social ads typically convert at 0.5–1.5% while referral-based leads convert at 10–30%.

Platform Comparison Engine