Parents trust other parents when choosing childcare. One happy family becomes 3-5 referrals in their neighborhood. Turn waitlist success stories into trackable enrollments with automated campaigns.
Source: National Association for Family Child Care 2024
Parents won't trust Google ads for childcare. They trust parents they know. 91% choose based on personal recommendations.
Parents refer within 2-3 mile radius. One happy family brings their entire neighborhood playgroup.
Families stay 3-5 years. $18,400 average lifetime value per family. One referral = years of revenue.
Offer: "Refer a family off our waitlist, both get $200 tuition credit"
Works because: Fills seats immediately + rewards loyal families
Placement: Large QR code poster at entrance where parents congregate daily
Works because: Parents talk to each other during pickup. Scan to share instantly.
Campaign: When child hits milestone (first steps, potty training), send shareable certificate with referral link
Works because: Parents share milestones on social media. Pride + referral = conversions.
Target: Parents who organize neighborhood playgroups
Works because: One playgroup parent = 5-8 potential enrollments from their circle
Large QR poster at front door where parents gather daily
Include QR card in all new family onboarding materials
Print QR on bottom of daily activity reports sent home
Include referral link in parent app milestone notifications
Auto-trigger referral campaigns when seats open. Fill waitlist spots through trusted parent referrals first.
Auto-apply tuition credits when referred families enroll. Integrates with your billing system.
Track when referred families enroll multiple children. See true lifetime value per ambassador.
Trigger referral requests after developmental milestones when parent satisfaction peaks.
Active Daycare Campaigns
Families Enrolled via Referrals
Avg. Reduction in Waitlist Time
Join daycares filling waitlists through trusted parent referrals.
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