It's Buzzing, a new referral marketing platform built for small businesses, officially launched today with a mission to make word-of-mouth marketing trackable, scalable, and profitable.

Founded by marketing veteran Kori White, It's Buzzing addresses a frustration most small businesses share: they know referrals work, but managing them manually is nearly impossible. Meanwhile, paid advertising has become increasingly expensive and unpredictable.

"Businesses are spending $3,000 to $4,000 a month testing ads and chasing algorithms. Most of that produces inconsistent results. But when they ask their best customers to spread the word? That works every time. The problem has always been: how do you track it, scale it, and reward it fairly?"

How It Works

It's Buzzing gives businesses a complete system for turning satisfied customers into active promoters:

Ambassador Programs

Businesses can recruit and manage ambassadors who earn rewards for sharing the business with their network. Each ambassador gets a unique tracking link and dashboard showing their referrals and earnings.

QR-Based Campaigns

Custom QR codes track every referral source, making it easy to see which customers, ambassadors, or marketing materials are driving results.

Automated Rewards

The platform handles reward tracking and distribution automatically — no spreadsheets, no guesswork, no manual payouts.

Full Visibility

Every referral, interaction, and conversion is tracked in real-time, giving businesses complete control over their marketing spend and ROI.

Built on What Actually Works

White's approach is grounded in a principle that's proven across every industry: word-of-mouth is the most powerful marketing channel — when you can manage it.

"Referral marketing isn't new. It's always worked. The challenge has been making it manageable. Most businesses try to track referrals in spreadsheets or just give up entirely. It's Buzzing creates a system that's as easy to run as paid ads, but with better returns and compound growth."

Unlike paid advertising that stops the moment you stop spending, referral networks build momentum over time. Happy customers bring more customers, who bring more customers — creating sustainable, predictable growth.

Why Small Businesses Need This Now

The marketing landscape has become increasingly fragmented and expensive. Platforms change algorithms constantly. Ad costs rise. AI tools multiply daily. Small businesses are told they need to be everywhere, do everything, and spend thousands just to stay visible.

"That's exhausting — and it's not sustainable. It's Buzzing gives businesses something they can rely on as a primary growth engine, not a gamble. It's trackable, predictable, and proven."

The platform is designed to work either as a standalone marketing system or as a complement to paid advertising — giving businesses a foundation that compounds rather than depletes.

Accessible Pricing

It's Buzzing starts with a free plan that lets businesses test the platform with their first ambassadors. Paid plans start at $49 per month — a fraction of what most businesses spend on a single week of advertising.

"We're not the cheapest option — we're the best value. Founding businesses grow alongside the platform, and they get access to everything we build without paying for ten different tools."

It's Buzzing today announced integration with Giftbit, a digital rewards distribution platform, enabling businesses to reward ambassadors instantly with gift cards from over 1,000 major brands—eliminating the manual payment processing that slows down referral programs.

The integration solves one of the biggest friction points in ambassador marketing: reward fulfillment. Before this, businesses had to manually process rewards through Venmo, PayPal, or Stripe transfers—creating delays, administrative burden, and an unprofessional experience for ambassadors.

"Manual reward processing kills momentum. An ambassador drives a successful referral, then waits days for a PayPal payment that feels like an afterthought. That's not how you build an engaged referral network."

Instant Digital Rewards Across 1,000+ Brands

Through the Giftbit integration, businesses can now reward ambassadors with digital gift cards delivered instantly upon referral fulfillment. The catalog includes major brands across every category:

• Universal favorites: Visa prepaid cards, Target, Walmart
• Daily rewards: Starbucks, Dunkin', Chipotle, DoorDash
• Aspirational brands: Saks Fifth Avenue, Delta Airlines, IKEA, lululemon
• And 1,000+ more across retail, dining, travel, entertainment, and wellness

Businesses choose which reward options to offer their ambassadors, maintaining full control over their referral economics while providing choice and flexibility.

Professional, Automated Fulfillment

The integration handles the entire reward process automatically:

• Instant delivery: Ambassadors receive digital gift cards immediately upon referral completion
• Branded experience: Businesses can customize reward notifications and presentation
• Zero manual work: No more tracking spreadsheets, processing PayPal payments, or handling individual transactions
• Full transparency: Both businesses and ambassadors see real-time reward status and history

"This turns referral rewards from an administrative headache into a professional, automated system. Ambassadors get instant gratification. Businesses save hours every week. Everyone wins."

Available on All Plans

The Giftbit integration is available to all It's Buzzing users, including free plan accounts.

This democratizes professional reward fulfillment—putting enterprise-grade capabilities in reach of small businesses running their first ambassador program.

Why This Matters for Referral Programs

Reward friction directly impacts ambassador motivation and program performance. The faster and more professionally rewards are delivered, the more engaged ambassadors become—and the more referrals they generate.

By removing payment processing friction and adding brand choice, businesses can focus on growing their referral networks rather than managing spreadsheets and manual transfers.

It's Buzzing today launched BuzzCard, a digital business card platform that replaces paper cards with trackable, lead-generating QR profiles—solving a problem that costs networkers hundreds of dollars annually while producing zero measurable results.

The math on traditional business cards is brutal: 88% are thrown away within a week. Of the remaining 12%, roughly 80% are never manually entered into contacts. This means the average paper business card has less than a 2% chance of ever being used—yet business owners spend $200-$450 per year reprinting them.

"We kept hearing the same story. Someone goes to a networking event, hands out 30 business cards, and has absolutely no idea what happened to them. No follow-up, no data, no leads. Just hope that someone calls."

BuzzCard eliminates that uncertainty entirely.

How BuzzCard Works

Instead of handing out paper, users share a QR code that links to a complete digital profile containing:

• Business or campaign information tied to It's Buzzing ambassador programs
• Direct social media links (Facebook, Instagram, X, LinkedIn, etc.)
• Google Wallet integration allowing recipients to save the card instantly to their phone
• Lead capture form enabling prospects to request more information directly

Every interaction is tracked: views, clicks, social link engagement, Google Wallet saves, and lead requests.

"This isn't just a digital version of a paper card. It's a lead generation tool that happens to replace business cards."

Real Analytics, Real Results

BuzzCard provides complete visibility into networking effectiveness:

• See exactly how many people viewed your card
• Track which social media platforms drive the most engagement
• Know when prospects save your card to Google Wallet
• Receive instant notifications when someone requests more information

This turns networking from a guessing game into a measurable marketing channel. Users know which events, conversations, or promotional methods actually generate results—and can optimize accordingly.

Lead Generation Built In

Unlike passive digital card platforms, BuzzCard actively generates leads through its built-in contact form. When someone scans a BuzzCard QR code, they can immediately request additional information about products, services, or opportunities.

Those inquiries route directly to the card owner with full context: when they scanned, what they viewed, and what they're interested in. No more waiting for follow-up calls that never come.

"The best business card is the one that brings you a lead before you even leave the event."

No More Printing Costs

BuzzCard eliminates recurring printing expenses entirely. One QR code can be:

• Added to email signatures
• Printed on reusable materials
• Shared via text or social media
• Displayed on screens or projectors
• Embedded in presentations

Active networkers typically spend $200-$450 annually on business card printing. BuzzCard removes that cost while delivering measurably better results.

Integrated with Ambassador Marketing

Because BuzzCard is part of the It's Buzzing platform, digital cards can link directly to ambassador programs and referral campaigns. This means every networking interaction becomes a potential referral opportunity—with full tracking and reward automation.

Users can switch between personal branding, specific campaigns, or business offerings without creating separate cards or platforms.