Venues thrive on multi-layered referrals: event planners, vendors, photographers, DJs, and guests all cross-refer. Create a referral ecosystem where every event seeds the next booking cycle.
Source: National Association of Event Venues 2024
Event planners, DJs, photographers, caterers, florists all cross-refer venues. Build a vendor ambassador network.
Wedding season, corporate events, holiday parties. Referrals compound as vendors book multiple events per season.
Guests share event photos on social media. Tag your venue in referral campaigns = viral growth.
Target: Photographers, DJs, planners, caterers who work at your venue
Works because: Vendors book 8-15 events/year. One ambassador = massive annual value.
Offer: "Book your wedding, refer engaged friends, get $500 back per booking"
Works because: Engaged couples know 3-5 other engaged couples in their circle
Placement: QR codes on cocktail napkins, table cards, restroom signs, photo booth props
Works because: Guests scan while celebrating. Impulse sharing at peak excitement.
Target: HR managers and executive assistants who book corporate events
Works because: One coordinator books 4-8 corporate events annually across companies
Print QR on napkins at bar. Guests scan while mingling and drinking
Captive audience with phones out. High scan rate in restrooms
Props with QR codes appear in every shared photo booth picture
QR code on table numbers or menu cards at every seat
Create tiers for vendors (high reward), couples (medium), and guests (low). Track performance by category.
Offer % of booking value for high-volume vendor partners. Auto-calculate and track payouts.
Auto-trigger referral campaigns during peak booking seasons (wedding season, Q4 corporate events).
Gamify vendor referrals. Show top performers and offer VIP perks to high-volume ambassadors.
Active Venue Campaigns
Event Revenue from Referrals
Avg. Increase in Bookings
Join venues building referral ecosystems that compound growth.
Start Your Free TrialNo credit card required • 14-day free trial • Cancel anytime