Referrals dominate mortgage deal flow. Realtors, past buyers, and partners all refer—now track ambassador tiers and reward them systematically.
92% of homebuyers choose lenders via referrals. Organic search and ads account for <8%.
One good realtor relationship = 10-30 deals per year. Track who sends you the most.
Happy homebuyers tell friends "Use my lender." Track these organic referrals automatically.
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