Mission-Driven Organizations

Turn Supporters Into Mission-Driven Ambassadors

Your supporters already advocate for your cause. Now give them tools to share your mission with trackable referrals, QR codes at events, and automated ambassador campaigns.

Nonprofit Stat: 85% of donors give because someone they trust asked them to. Only 12% track who referred them.
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Nonprofit Referral ROI

5.2x

Referred Donor Retention

$427

Avg. Lifetime Donor Value
85% Give Via Personal Ask

Source: Nonprofit Research Collaborative 2024

Why Nonprofits Thrive with Referrals

Built on Advocacy

Nonprofits succeed when passionate supporters share your mission. 85% of donors give because someone they trust asked them to.

Stat: Referred donors give 47% more over their lifetime
Volunteers Are Natural Ambassadors

Volunteers already evangelize your cause. Give them unique referral links and QR codes to track the donors and volunteers they bring in.

Stat: Active volunteers refer 3.4 donors on average
Track = Growth

Know which ambassadors drive donations, event registrations, and volunteer signups. Optimize campaigns around your top advocates.

Stat: Tracked referrals = 63% more repeat giving

Proven Nonprofit Referral Campaigns

Event Ambassador Program

Campaign: Give event attendees QR codes to share with friends

Works because: Events create excitement. Attendees share in the moment and after.

Example: Fundraising gala attendees get QR card. Track who brings the most guests next year.
Donor Recognition Rewards

Offer: "Refer 3 new donors, get VIP event access or branded thank-you gift"

Works because: Non-cash rewards align with mission. Recognition > money.

Example ROI: $50 gift costs you $50. Average donor brings $427 lifetime value.
Volunteer Referral Challenge

Target: Active volunteers get unique links to recruit more volunteers

Works because: Volunteers recruit better than ads. Peer-to-peer = higher quality.

Gamification: Leaderboard shows top recruiters. Monthly winner gets featured in newsletter.
Impact Story Sharing

Content: Auto-generate shareable impact stories with embedded referral links

Works because: Donors share stories more than donation asks. Story + link = conversions.

Example: "Your gift fed 50 families. Share this story and invite friends to join the mission."

Best QR Code Placements for Nonprofits

Event Tickets & Programs

Print QR on every ticket and event program for easy sharing

T-Shirts & Swag

Volunteer shirts with QR codes turn everyone into walking billboards

Thank You Letters

Include QR in donor thank-you emails and letters for instant sharing

Presentation Slides

End every presentation with "Scan to support our mission"

Built for Nonprofit Growth

Multi-Tier Ambassador Levels

Create VIP, volunteer, board member, and donor tiers with different rewards and recognition.

Donation Attribution Tracking

See which ambassadors drive the most donations, volunteer signups, and event registrations.

Recognition & Gamification

Leaderboards, badges, and public recognition for top advocates. Mission alignment > cash rewards.

Automated Thank-You Campaigns

Auto-send referral requests after donations, events, or volunteer shifts when engagement is highest.

Trusted by Mission-Driven Organizations

1,200+

Active Nonprofit Campaigns

$8.7M

Donations from Referrals

54%

Avg. Increase in New Donors

Nonprofit Leader FAQs

Create separate campaigns for volunteer recruitment and donor acquisition. Each ambassador gets unique links for both. Track conversions separately in your dashboard.

Absolutely! Nonprofits thrive with recognition-based rewards: VIP event access, branded thank-you gifts, newsletter features, certificates, or exclusive behind-the-scenes tours. Mission alignment > money.

Create a VIP ambassador tier for board members and major donors. Give them personalized referral links and track their impact. Recognition drives engagement—show them how many donors they've brought to the cause.

Amplify Your Mission Through Supporter Referrals

Join nonprofits growing donor bases through trusted advocacy.

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