Pet owners LOVE recommending their vet, groomer, or trainer. Community-driven loyalty + recurring services = compounding ROI through referrals.
Dog park conversations are 50% "Who do you use for...?" Pet parents form tight recommendation communities.
Monthly grooming, annual checkups, weekly boarding. Every referral becomes a long-term customer.
Pet owners stay local. One happy customer brings their entire neighborhood's pets.
Campaign: "Refer a new pet parent, both get $50 credit"
Works because: Annual checkups + emergencies = high lifetime value
Campaign: "Free nail trim when friends book first groom"
Works because: Monthly recurring = customer refers multiple times
Campaign: "Bring a friend's dog to daycare = 1 free day"
Works because: Dog owners talk at pickup/dropoff daily
Campaign: "Refer 3 dogs = free advanced training session"
Works because: Results are visible—owners brag about trained pets