Neighbors influence neighbors on solar decisions. High-ticket installs = high referral rewards. Visual proof (panels on roofs) drives organic sharing.
One install on a street = 3-5 neighbors asking "How much do you save?" Track who drives neighborhood clusters.
Panels on roofs = constant advertisement. Customers show neighbors their energy bills. Organic conversations happen daily.
$20,000-$40,000 installs justify $500-$1,000 referral bonuses. Customers motivated to refer.
"Refer a neighbor, both get $750 off your next install or system upgrade."
"Share your energy bill savings screenshot. Friends who install earn you $1,000."
"Get 3 neighbors to install? Extra $500 bonus for creating a solar street."
"Top 10 referrers get free battery storage upgrade ($3,000 value)."