What is a Buzz Score?

A Buzz Score is a 0–100 marketing health score that measures your business across four pillars: Review Authority (star rating and review count on Google), Lead Efficiency (your close rate and monthly lead volume), Referral Activity (word-of-mouth leads per month), and Revenue Potential (average customer value). It shows how much annual revenue you're leaving on the table by not having a referral system.

How do I improve my Buzz Score?

To improve your Buzz Score: (1) Get more Google reviews by sending automated review requests after every transaction, (2) Build a referral program that incentivizes your best customers to spread the word, (3) Track and follow up on every lead systematically, and (4) Use It's Buzzing to automate all of the above. Even a 10-point score improvement typically represents thousands in additional annual revenue.

Is the Buzz Score Calculator really free?

Yes. The Buzz Score Calculator is completely free and requires no account or credit card. Enter your current business numbers and get your score and personalized revenue gap analysis instantly.

Buzz Score Calculator — Free Marketing Health Score

01 — Your Current Numbers

All fields use typical estimates if you're unsure.

Monthly Leads

Close Rate

Average Customer Value

Google Reviews

Avg Star Rating

Monthly Word-of-Mouth Leads

Customers who came in because a friend told them

No signup required · Results are instant

How the Buzz Score works

Your Google star rating × 15 pts, plus review count up to 10 pts. A 5-star business with 50+ reviews scores a perfect 25.

Your close rate × 15 pts, plus lead volume up to 10 pts. A business closing 30% of 100 leads/month scores near 25.

Word-of-mouth leads relative to a benchmark of 20/month. This pillar has the most room to grow for most businesses.

Your average customer value relative to $3,000. Higher-ticket businesses benefit more from each additional referral.

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Enter your numbers to the left

Your Buzz Score, revenue gap, and score breakdown appear here instantly.

25+

Tools on this page

0–100

Buzz Score range

Cost to calculate

Buzz Score — FAQ

A Buzz Score is a 0–100 marketing health score unique to It's Buzzing. It measures four pillars: Review Authority (your star rating and Google review count), Lead Efficiency (your close rate and lead volume), Referral Activity (how many word-of-mouth leads you get monthly), and Revenue Potential (your average customer value). The score also calculates the annual revenue gap between your current trajectory and what a structured referral system would add.

The fastest pillar to move is Referral Activity — most businesses have near zero. Start by identifying your top 10 happiest customers and asking them directly for a referral. Then automate it with a program. Getting from 0 to 10 word-of-mouth leads per month can add 10–15 points to your Buzz Score and represent thousands in annual revenue.

Yes — completely free, no signup, no credit card. Enter your numbers and get your score instantly. It's Buzzing offers 25+ free tools for small businesses at /tools.

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Your Buzz Score