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Customer Acquisition Cost Calculator

Calculate your paid CAC, referral CAC, and blended cost — with real industry benchmarks.

Instant Results No Signup Free Forever

Your Numbers

Section A — Paid Acquisition

Monthly paid marketing spend ($) New customers from paid channels (monthly)

Section B — Referral Acquisition (optional)

Monthly referral incentive spend ($) New customers from referrals (monthly)

BuzzLeads automates your referral program so customers bring you new customers — at a fraction of your paid CAC.

Paid CAC

Referral CAC

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Blended CAC

Industry Benchmarks

SaaS ~$205 Retail ~$10 Restaurant ~$28

Referrals typically cost 50–70% less than paid acquisition

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